We all eat, and it would be a sad waste of opportunity to eat badly – Anna Thomas
The way we consume food has changed entirely and this has increased ‘ordering in’ food from various restaurants and apps. Ordering food comes with its own set of questions like, what to eat? Where to order it from? Will it be healthy? Will it be tasty and inexpensive? Eatlo was started to solve exactly this problem and wants to become the one-stop solution to all these important questions. The menu is new each day to avoid boredom around having the same food day in and day out. The food is home-cooked by pro chefs and therefore, is both delicious and healthy. Prices are reasonable and won’t burn a hole in your pockets.
Eatlo was launched in Bangalore with lunch deliveries on Dec 15th 2014 and within this short time period, they’ve acquired an impressive customer base, serve about 1200 orders daily, have started serving evening snacks and drinks. The team, that is about 50 member strong team, 120 including delivery boys, is growing very fast and has helped expand their service to many locations across Bangalore, including Koramangala, Sarjapur, HSR Layout, Domlur, Bellandur, Indiranagar, Bomanahalli, and Venkatapura.
Eatlo closed their second round of funding around 3 months back from Zishaan Hayath of Powai Lake Ventures, Abhishek Goyal of Tracxn Labs (backed by Sachin Bansal and Sahil Barua) and are now using the money to invest in technology and scale their operations across Bangalore. The investment means overnight expansions in all aspects, they are about to launch in MG Road, Vasanth Nagar, ITPL, Jayanagar and hiring across teams for a lot of job profiles. Previous (angel) investors include Deap Ubhi (founder of Burrp, early investor in Tiny Owl & Housing), Abhishek Goyal (founder of Tracxn, angel investor in Dehlivery) and others. The whole point is to make ‘ordering in’ food hassle-free, easy, quick and reasonable. Eatlo does not want to become a once-in-a-week alternate for ordering in for people, instead, want them to happily order daily from them. They have around 5-6 veg and non-veg options across homely, healthy and interesting categories everyday and the pricing is simple and reasonable to ensure that the user thinks only about the food rather than worrying about comparing prices.
Eatlo already has lots of users using their Android app and they’ve also launched their iOS app recently, which is quickly gaining popularity among users. When asked about how they work, Sai Priya, co-founder said, “We aim to place food on your table just by a click. The way we work is very simple and efficient; we handpick food from various chefs and dispatch it from various centers. All the customer has to do is choose the location, place an order in 2 clicks and enjoy great food in just 20 minutes.”
“Although, we’ve tied up with professional chefs, each dish is pre-sampled and sampled again on the day of it being served. We take taste, health and hygiene seriously and each dish is served only after it meets our quality standards. We want to become a one-stop solution for all your food woes.” says Rahul Harkisanka, co-founder. They are going to get a centralized kitchen where the food will be prepared and dispatched to distribution centers in different areas which will ensure cost-effective efficient delivery. Eatlo was founded by two people who are true foodies and wanted to bring technology and food together to revolutionize the way we order food. Another interesting thing is that they use Data Science to avoid wastage of any kind and routing technology to make their service super efficient and lightening fast. A lot of care is undertaken to predict food preferences, what dish works out for whom, etc. They also plan the menu for a week extensively so that they don’t repeat any dish for a long time. Now, that’s caring for customer satisfaction! They have already started the process of patenting this technology.
When questioned about how they would handle the expansion Sai Priya, says, “Even with all the expansion across, meals, menu, locations and getting our own centralized kitchen, we will never compromise on the quality of food, ingredients, service and everything else. Also, we will never cut corners as we can avoid wastage by using technology.” On being asked about how they compare with other players, Rahul says, “We are working towards making Eatlo the only brand when it comes to great food; we have a variety of menu which changes each day. We use the best of the ingredients and our chefs cook with care. Unlike restaurants, you won’t see a layer of oil floating over our gravies. For vegetarians, our menu is not restricted to Paneer, Rajma and Chhole, we serve a whole variety of dishes, like Aloo Methi, Gobi Matar and even those like Karela, Tinda, etc. We serve some specialties that are authentic in flavours like Litti Choka, Gatte ki sabzi, Gongura Chicken, Vangi bhaat, Tamarind rice etc. We do not repeat our dishes soon so our customers don’t get bored with the same kind of food. Our food is prepared by chefs and not ordered from caterers or a restaurant, which makes our customers experience a fine dining of tasty food without feeling guilty.”
Rahul hails from Jaipur and is an IITB 2006 graduate. After graduation he worked at Procter and Gamble (PnG) for 2 yrs where he helped set up their Factory at Baddi. He has MBA from IIMA batch 2008-2010 and was heading Operations & HR at Urbantouch.com & Fashionandyou.com as VP, Ops. He also had a brief stint at the consulting firm A.T. Kearney but quit to pursue his entrepreneurial passions. Prior to founding Eatlo, he headed Strategy and Product at Freecharge.com. Setting and scaling up Operations via Technology is one of his core strengths.
Sai Priya Mahajan
Sai, originally from Chandigarh, is an IIT Bombay 2011 graduate (Dual Degree Elec engineering) and has worked at 2 technology startups (Urbantouch.com, mygola) earlier. Sai joined Urbantouch early on and worked across the Category and Operations department. She helped scale the startup from 10 to 250 employees before it was acquired in 2012 by Fashionandyou.com. At mygola she worked across the Analytics and Product functions. She also paints professionally and put up an exhibition of her watercolor paintings last year.
@eatloapp Ordered for 4 people. Everyone is happy with the service and food 🙂
— VamsiKaka (@vamsikaka) June 20, 2015
matar ki puri aur aloo ki sabzi.. ghar ka khana.. ** khushi ke aasoon ** thanks @eatloapp 🙂
— Pratik Poddar (@pratikpoddar) December 17, 2014
Hungry? Order awesome food at http://eatloapp.com/